Management
Management
Jari Virtanen (CEO)
Andreas Elmgren (General Manager)
Finance
Anna Nilsson (CFO)
Customer Happiness
Jessica Hall (Head of Customer Happiness)
HR
Stina Mander (Head of People & Communication)
IT
Patrik Hägne (CTO)
Marketing
Petra Birkhofer (Head of Sales and Marketing)
Contracting & B2B Distribution Accommodations
Bruno Träthaug (Head of Contracting & B2B Distribution)
Commercial Transportation
Fredrik Olsson (Head of Flights)
Why choose Sembo?
Unbeatable value and flexibility
Get the best deals with our Price Match Guarantee and choose payment options that fit your needs. We accept all major payment methods for a safe and easy transaction.
Trusted by travellers worldwide
With over 30 years of experience, Sembo is part of the globally trusted Stena group. We’re recognized for our expertise and backed by industry-leading accreditations, especially in car travel.
Easy travel planning
Plan your trip quickly with our simple booking system. Use Amelia, our AI Trip Planner, to compare prices and find the best deals, with the security of our package protection plan.
Travel your way
Choose from a wide range of hotels, airlines, vacation rentals, and activities. Our platform offers flexibility and sustainable travel options, so you can travel how you like.
