Price match guarantee

97% happy customers

Travel with peace of mind

Sembo Logo
Support

Welcome to Sembo

We are on an exciting journey to make your travel easier and more enjoyable than ever - and we hope you will join us.

At Sembo, we're all about making your trip special. We understand that planning and booking travel can be tricky and time-consuming, which is why we've taken on the task of simplifying the whole process for you.

With Sembo, you can explore, plan and book your entire trip in a simple, smooth and flexible way. We are proud to be the only digital travel agency that allows you to book all parts of your trip - from accommodation to activities and transportation - in one single search. This means you can compare prices in real time.

Why should you choose Sembo? We understand that your time is valuable and that your trip is unique to you. We don't just offer a booking service - we offer an entire experience tailored to suit your needs and desires.

And best of all? We're here for you, every step of the way. Our Price Guarantee and Travel Guarantee give you peace of mind when booking with us, and our support team is ready to help you with any questions or concerns you may have.

Behind Sembo is a long history of innovation and passion for travel. Since 1987, we have been challenging the industry by offering affordable travel packages to exciting destinations around the world. Now we are taking the next step in our development by building a completely unique digital travel agency that will make it even easier for you to experience the world.

So welcome to the new Sembo. We are here to help you realize your travel dreams, and we are ready to take you on a journey you will never forget.

Sembo part of the Stena Line Travel Group

Sembo is part of the Stena Line Travel Group, which is part of the Stena Sphere. Stenasfären is a group that includes Stena AB, Stena Metall AB and Stena Sessan AB. The group has over 22,000 employees and a turnover of over SEK 90 billion, with a profit of over SEK 6.2 billion (2022).

Sustainability
Travel conditions
Price guarantee
Work at Sembo
Management

Why choose Sembo?

Unbeatable value and flexibility

Get the best deals with our Price Match Guarantee and choose payment options that fit your needs. We accept all major payment methods for a safe and easy transaction.

Trusted by travellers worldwide

With over 30 years of experience, Sembo is part of the globally trusted Stena group. We’re recognized for our expertise and backed by industry-leading accreditations, especially in car travel.

Easy travel planning

Plan your trip quickly with our simple booking system. Use Amelia, our AI Trip Planner, to compare prices and find the best deals, with the security of our package protection plan.

Travel your way

Choose from a wide range of hotels, airlines, vacation rentals, and activities. Our platform offers flexibility and sustainable travel options, so you can travel how you like.

Amelia avatar
Meet Amelia, our new travel planner